The research study was aimed to 1) study the identity and community of tourism in Baan Pong Thum, Wang Neu, Lampang Provice. And 2) study the processes and the integration of government, private and people sections in the policy proposal making and the tourism identify presentation strategies. It were selected as the study area and divided The data were collected from 5 groups of the representatives, i.e,, the tourism enterprises and guides, the tourism associations and clubs, the tourism government agencies, the local administrative organizations and tourism communities, and tourists. The qualitative research on the documentary, in- depth interview and observation were conducted and the descriptive statistics were presented. The research results indicated the community identity on the notable southern dialect and words in 3 studied area. For the Baan Pong Thum, Lampang Province. Most of the dishes were fresh sea foods. Fishery, gardening and rice farming were the main livelihood in this area. Moreover, the natural tourism attractions, handicrafts and local wisdom were remarkable. For the southern provinces on Andaman coast, the rich of Thai-Chinese culture and traditions, and the marine tourism attractions were noticeable. Fishery, gardening, rice farming and tourism enterprises were the main livelihood in this area. For the provinces, Yawi and Malayan were the main livelihood in this area. Moreover, the natural tourism attractions, handicrafts and local wisdom were remarkable. For the southern provinces on Andaman coast, the rich of Thai-Chinese culture and traditions, and the marine tourism attractions were noticeable. Fishery, gardening, rice farming and tourism enterprises were the main livelihood in this area. For the provinces on southern border, Yawi and Malayan were the main spoken languages as most of the local people were Muslims. Thai official and Southern dialect were also used among local Buddhism people. Food stuffs were obtained from the seas, forests and mountains. Fishery and gardening were the main livelihood. The multicultural acculturation was adopted from many groups of local people. In addition, the handicrafts and local wisdom were also remnarkable.