Lampang Small and Medium Enterprises (SMEs) Barriers to enter into a Foreign Market: A study on Ceramic Industry in Lampang, Thailand Lampang Small and Medium Enterprises (SMEs) Barriers to enter into a Foreign Market: A study on Ceramic Industry in Lampang, Thailand |
|||||||
บทคัดย่อ Global Markets are opening more and more, and the forces of liberalization as well as globalization are underway. It is not easy to enter or target a foreign market for SMEs as they have certain limitation like capital, human resource etc. SMEs need to do study and understand the underlying barriers which can hinder its potential to enter into a foreign market and be ready to face any barrier which may exist, This research paper investigates export barriers as exporting is a common way of entering into a foreign market. This study employed mixed method research strategy, by combining qualitative and quantitative methods. Data were obtained by two mediums: (a) quantitative data collection through questionnaire survey from 75 respondents, (b) qualitative data by conducting face-to-face interviews. Conceptual framework was drawn on the Porter’s diamond and Uppsala model and correlation analysis was used which is common for Cluster initiatives. The study shows the key economic and social barriers which are faced by SMEs in Lampang to enter into the foreign market. The main recommendation of this study is changing attitudes of entrepreneurs towards the understandings of the importance of collaboration of different institutions with in the region and encouraging positive cooperation between them. |
|||||||
เอกสารแนบ
|
|||||||
|